Land a major retailer
Model the terms, chargebacks, and inventory build, and make sure the co-packer and 3PL can ship it.
Strategic Finance + Operations for Consumer Brands
Say yes confidently to your next big growth move.
The retailer, the launch, the raise. A strategic CFO and experienced Operating Partners for founder-led beauty, food, beverage, and wellness brands, making sure you have the cash and the operations to pull it off.
Senior finance and operating judgment, working as one team.
Book a free growth review20 minutes, no obligation. We reply within one business day.
Why Founder First
Most advisors only see half the problem.
A fractional CFO alone
Models the cash need. Can't fix the co-packer, the inventory plan, or the fulfillment bottleneck that's driving it.
An operations consultant alone
Fixes the plant or the warehouse. Can't tell you what it does to cash, margin, or your lender covenants.
Founder First
Strategic finance and hands-on operating experience in one team, working from one plan that's both funded and executable.
Growth moves
What we help you say yes to.
Every big move is a finance decision and an operating decision at the same time. We handle both sides.
Launch a new product or line
Price it for margin, plan the first run, and fund the inventory before it sells through.
Add or switch co-packers
Compare true landed cost, onboard the new partner, and protect supply during the move.
Open a new channel
Amazon, DTC, wholesale, or a new region, with channel profitability and fulfillment set up to match.
Raise equity or debt
A model that reconciles to reality, an operating plan that backs it, and materials that hold up.
Fund inventory growth
Size the working capital need and line up the right financing before you need it.
Expand margin as you scale
Pricing, COGS, and SKU mix, so each new dollar of revenue earns more than the last.
Prepare for a sale
Clean numbers, a credible plan, and operations a buyer will pay for.
Sound familiar?
The big order. The launch. The raise.
These are the moments that make a brand, and they stall on cash or capacity. Most brands only have help with one of them.
Cash
Growth is working, and cash is getting tighter.
Inventory, retailer terms, and launches absorb cash faster than sales replace it, and nobody can say with confidence how much runway you really have.
Capacity
The retailer said yes. Can operations deliver?
New doors, new SKUs, or a new channel put pressure on co-packers, inventory, and fulfillment, and every one of those decisions changes the cash plan.
Capital
You need to raise, borrow, or sell, and the numbers have to hold up.
Investors, lenders, and buyers want a model that reconciles to reality. That includes an operating plan that can actually be executed.
How we think about growth
The Growth Stack.
Five layers that all have to hold for a growth move to work. Finance owns some and operations owns others, but they move together. Growth usually stalls at one weak layer. We find it and fix it first.
05
CadenceDo KPIs and an operating rhythm keep the plan on track?
Finance + Ops04
CapitalHow much do you need, from whom, and when?
Finance03
CapacityCan co-packers, supply, and fulfillment deliver the volume?
Operations02
CashCan you fund the inventory, terms, and launches growth needs?
Finance01
MarginDoes every SKU and channel make money as you scale?
FinanceWhat we do
Finance and operations, connected.
Strategic finance
Know how much you need, when, and why.
- Short-term cash planning (13-week) and long-range forecasting
- How much capital your growth or expansion actually requires
- Deal models for raises, debt, acquisitions, and sale processes
- Pricing, gross margin, and SKU / channel profitability
- Board, investor, and lender materials that hold up to scrutiny
Operations
Make sure the business can deliver the plan.
- Co-packer selection, onboarding, and manufacturing performance
- Supply chain, inventory, and demand planning
- 3PL, fulfillment, and distribution set-up and optimization
- New product launches and reformulations
- Operating cadence, KPIs, and accountability
Bookkeeping & accounting:we work alongside your bookkeeper or accounting firm. If you don't have one yet, we'll help you get the right one in place.
Where most clients start
The Growth Readiness Diagnostic.
A focused, fixed-fee engagement. We test every layer of your Growth Stack against your next move, then answer two questions together: how much money it really needs, and whether your operations can deliver it.
What you get
- Growth Stack assessmentEach layer tested against your plan, with the weakest one named.
- Cash and capital planRunway, funding need, and timing under realistic scenarios.
- Operating capacity checkCo-packers, inventory, and fulfillment measured against the growth plan.
- A prioritized 90-day planThe few decisions that matter most, with owners, metrics, and sequencing.
Who you'll work with
Operators, not outside-in theorists.
Founder & Managing Partner
Amer Alnajafi
Strategic CFO with 15+ years leading finance in founder-led and private-equity-backed consumer, beauty, wellness, food & beverage, and manufacturing businesses. As the first in-house finance hire at a founder-led food, beverage, and supplement brand, he helped deliver +10 points of gross margin and +31% EBITDA. As head of FP&A at a $300M+ global beauty brand, he worked through a $2.5B equity deal and a $650M term loan.
UCLA Anderson MBALA Business Journal 2020 Rising Star CFOPE-backed & founder-led
Operating Partners
Hands-on operations leaders
Our Operating Partners have run operations, supply chain, and fulfillment at founder-led food, beverage, and wellness brands. Their experience includes building and selling a fulfillment company, onboarding new co-manufacturers, launching and reformulating products, and opening distribution centers.
Co-packers & manufacturingSupply chain & 3PLProduct launches
We aren't a network assembled for a pitch deck. Our core team first worked together scaling Moon Juice.
What happens next
Simple, and no pressure.
01
Tell us your next move
Two minutes. A few sentences about the business and what's ahead is enough.
02
Free 20-minute growth review
We'll pressure-test the move, point to the layer most likely to hold you back, and tell you honestly whether we're the right fit.
03
A clear, scoped proposal
If it makes sense, you get a written scope and a fixed fee before any work starts.
Questions
Before you reach out.
What happens in the free growth review?
A 20-minute call. You tell us the growth move you're planning. We pressure-test it against the Growth Stack, point to the layer most likely to hold you back, and tell you honestly whether we're the right people to help. No obligation.
Can you cover bookkeeping and accounting too?
We make sure it's covered. If you already have a bookkeeper, controller, or accounting firm, we work alongside them. If you don't, we'll help you get the right one in place, so your numbers and your plan run as one system.
Who will actually do the work?
Senior people only. Amer leads the finance work, and an Operating Partner leads the operations work. No junior analysts learning on your account.
Will you replace my team?
No. We work alongside your founders and leaders, and leave them with the plans, models, and operating rhythm to keep going without us.
What size of company do you work with?
Everything from pre-revenue brands getting ready to launch to established brands with a meaningful next step ahead. That step might be a first production run, a raise, a major retailer, a new channel, an expansion, or a transaction.
How is it priced?
The diagnostic is a fixed fee, scoped before we start. Ongoing advisory is priced monthly based on scope. You'll always know the cost up front.
Free growth review
What's your next growth move?
Tell us what's ahead. We'll reply within one business day to set up a free 20-minute growth review.
Your information is used only to respond to your inquiry.